A must purchase for ANY organization

The Social Employee: How Great Companies Make Social Media Work - Cheryl Burgess, Mark Burgess

Read my full review: http://bit.ly/1bO59j9


My opinion: Have a business that currently uses or doesn't use social media? This book is a must purchase. Ms. Burgess presents very clear, concise and well documented case studies of the best practices in corporate America today. 

No matter the business size or sector, social media is a must in an organization's  strategic marketing plan. Ms. Burgess lays out methods and arguments for inclusion and benefits of social media marketing masterfully.