Read my full review: http://bit.ly/1bO59j9
My opinion: Have a business that currently uses or doesn't use social media? This book is a must purchase. Ms. Burgess presents very clear, concise and well documented case studies of the best practices in corporate America today.
No matter the business size or sector, social media is a must in an organization's strategic marketing plan. Ms. Burgess lays out methods and arguments for inclusion and benefits of social media marketing masterfully.